To establish a Festival as the premier live experience where gaming culture, music, and community converge. The goal is to create an immersive, brand driven ecosystem that not only entertains but also validates gaming as the largest entertainment industry, building a cultural touchstone for gamers, creators, and partners worldwide.
AI-generated imagery was used to support concept visualization. Logos, packaging, posters, and other deliverables using the logo and branding were created by me.
Inspiration
Lantern drew inspiration from my love of video games and music. I always love the feeling of hearing the new League of Legends Worlds Championship song or the songs that play in the background when I get to a new area in Hollow Knight. My goal was to create a festival that feels engages the most epic songs and the music that you can cry to.
Lantern is a LAN party and a place to let yourinner nerd shine.
Logo Creation
Logo creation was narrowed down to the design that I felt represented the best of my festival. I went with the RGB blue, pink, and purple to represent the bright colors of gamers' setups with a fun type to show movement and action.
